NSFW. National Cleavage Day 2012…

NSFW – Not Safe For Work Warning -.

March 31st was this years National Cleavage Day celebration. Cleavage Day was inaugurated by the maker of women’s underwear Wonderbra, in 2002. A celebration of women’s independence, Wonderbra claims it hopes to install a sense of pride in women regarding their cleavage.

“We view this as a day for women to acknowledge that their cleavage is something unique and encourage you all to be proud of it. :-),” the bra-maker wrote on its website.

This year sponsor Wonderbra were joined by Cosmopolitan and 5FM radio station in hosting the big day. Money raised by bra-sales and various events on the day will be donated to the SunFlower Fun charity, a children’s charity. The day was intended as a little cheeky light hearted fun, not to be taken too seriously.

A video was even created in celebration of the day. A bevy of buxom ladies stopped traffic in central London to celebrate National Cleavage day. The stunt also marked the opening of the new Ann Summers store on nearby Wardour Street. Celebrating their freedoms on the cross walks of London the ladies would stop half way across the street, stop and turn, dropping their trench coats as they went, revealing their very skimpy underwear, in a very cold looking London.


Girls Strip Off For Morning Stroll In London

Even Kim Kardashian celebrates her cleavage on this day, and even more importantly celebrates men celebrating her cleavage. Writing on her regular spot at website Hollywood Gossip Kardashian constructed the American equivalent Cleavage hall of fame, with the unintended hillarity of Madonna appearing, finally she has made a hall of fame. We here at highpants aren’t completely convinced of her Cleavages place.

Wonderbra took the tenth annual Cleavage Day celebrations very seriously this year. Firstly they created the Wonderbra Cleavage Hall of Fame, which it calls “a physical testimony to the best cleavages out there!”. This year’s Hall of Fame starting off with a bang, indicting 10 of the UK’s greatest cleavages for posterity, honourable mention.

Top of the list with the added honour of also being crowned as The Best Celebrity Cleavage is Holly Willoughby. Holly is a well known English TV host and celebrity in her own right. Co-hosting The Voice UK, This Morning with Holly and Phillip and ‘Celebrity Juice’ Holly is a regular on prime time TV. With much Olympic games involvement Holly has a busy 2012 planned, like a trooper she is taking the award in her stride.

This isn’t the first time that Holly’s cleavage has won an award,either In 2010 she placed third in The Suns ‘The Best Boobs in Britain” awards, runner up behind Keeley Hazell and the winner Lucy Pinder.

If that wasn’t enough acclaim for cleavage, Wonderbra undertook one of the most extensive surveys, in recent history, on the subject of cleavage, and peoples attitudes towards cleavage. Women in the United Kingdom were surveyed on what celebrities they thought had the best cleavage, and they were also asked what elements they thought are needed to make perfect cleavage.

The Daily Mail reports that the poll wasn’t only concerned with celebrity cleavage but also the perception of celebrity cleavage and cleavage in general. According to the study, two thirds of British women are happy to show off their cleavage, saying that it makes them feel sexy and gives them more confidence. Half of the women surveyed said that they have used their cleavage as a “secret weapon.” Some said they used their breasts to get drinks at a bar, to flirt, or to get out of a traffic ticket.

10 women who were inducted into Wonderbra’s Cleavage Hall of Fame in honor of National Cleavage Day. Off to a mighty start the inaugural Cleavage Hall Of Fame reads as follows; Holly Willoughby, Scarlett Johansson, Beyonce, Rihanna, Marilyn Monroe, Dita Von Teese, Katy Perry, Brigitte Bardot, Kim Kardashian and Lara Stone.

Time moves by at an ever increasing speed, while it seems we were just yesterday celebrating Cleavage Day, another has already passed. Congratulations go out to Holly Willoughby winner of the celebrity cleavage prize, she had stiff competition but managed to come out on top, a valuable skill in the celebrity business.

References: National Cleavage Day
References: Holly Willoughby

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